Washed up old fishwraps like the New York Times and WaPo want preferential treatment from Google!
Considering Google already gives perferential treatment to liberal biased sites like Huffington Post (basically showing up at the top of every google search, no matter what the political topic), others such as the New York Times and Washington Post want a piece of the search engine pie too. According to Advertising Age:
Major media companies are increasingly lobbying Google to elevate their expensive professional content within the search engine’s undifferentiated slush of results.
Many publishers resent the criteria Google uses to pick top results, starting with the original PageRank formula that depended on how many links a page got. But crumbling ad revenue is lending their push more urgency; this is no time to show up on the third page of Google search results. And as publishers renew efforts to sell some content online, moreover, they’re newly upset that Google’s algorithm penalizes paid content.
“You should not have a system,” one content executive said, “where those who are essentially parasites off the true producers of content benefit disproportionately.”
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